An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience. This modern title for career or professional goal has gained major popularity in the last few years.
For today’s social media enthusiasts and younger generation, it’s a goal to become a social media influencer. It’s achieving a large number of likes and followers that engage with your posts and opinions. It can also be monetarily rewarding when companies sponsor you.
It’s not just a popularity contest like our junior high school days, it’s a strategic plan that takes dedication and time.
The true meaning of being an influencer is this: One who exerts influence; a person who inspires or guides the actions of others.
If we really look at the desire to be an influencer, it is the desire to be validated, accepted, and feel as though we have value in what we represent to others.
We can all be influencers in our daily lives by inspiring others through our words and actions.
Here are some examples of how you can be a daily influencer in the lives of others:
- Reach out to a stranger. Do you ever scroll through social media and see a post that someone seems to be reaching out for feedback, even if just to vent? You can respond in a positive and caring way to let them know they are important. Share a similar experience or give some constructive advice to let them know they are not alone.
- Take Time. In our busy days, especially during the current COVID quarantine, we should take time for our friends, our parents, and family. Sit with your family and have some deep conversations about life, hopes, and dreams. Dedicate time each week to a zoom meeting with friends or a phone call to catch up.
- What kind of influencer do I want to be? Think about the things that you are passionate about. Join in a cause or start a fundraiser for a charity. Speak out about something positive. Use social media for good, to raise awareness, and to connect with others who share your interests.
Ultimately, we should all strive to be influencers of positivity, compassion, and understanding. Make it a goal today to be a pillar of influence in these areas.
Let’s spread some kindness today!
Love and Blessings,